Agency strengthens team with experienced directors in production, customer service, media and strategy.
A Euphoria Creativea full-service advertising agency, consolidates its leadership structure in Brazil. The professionals Cris Almeida, Amanda Teixeira, Rafael Guth, Eliane Bernardino and César Villas Bôas take over, respectively, the management of the areas of production, service, creation, media and strategy.
Cris Almeida takes on the role of Production Director at Euphoria Creative. Cris has 10 years of experience in different markets. In addition to having worked for a few years in the United States, she was general producer of Tantofaz.net, one of the first international internet portals in Brazil, studied advertising at Movie & Art for five years, later returning to TV with GNT Fashion, a program that covered the main national and international fashion weeks. In recent years, Almeida returned to dedicate himself to advertising at the multinational production companies Hogarth Worldwide and Media Monks, where he developed campaigns for McDonald’s, Burger King, Coca ColaGSK, P&G e Unilever.
With over 20 years of experience in the advertising market, Amanda Teixeira joins the team as the new Director of Customer Service. She has worked at the agencies Wunderman, Cubocc, ID, iThink/Sapient Nitro, Sunset, Havas, and Soko, where she worked with brands such as Vivo, Unilever (AXE and Rexona), Pernambucanas, GVT, Reckitt Benckiser, Loft, and Stella Artois. She was also Head of Projects at VICE Brazil, where she produced Vivo’s web series “Game Changers” and the documentary for Itau Cycles on urban mobility, and Director of Customer Service at Digital Stars, standing out in the series for the Netflix ‘Mystery World’, by Felipe Castanhari.
For the creative area, Euphoria Creative appoints Rafael Guth as ACD – Associate Creative Director. With more than two decades of experience in the advertising market, Guth is known as one of the most awarded creatives in the South of Brazil, having led and developed campaigns for Ambev, Blizzard ActivisionDiageo, The boticarioRaízen, Uber e Unilever.
Eliane Bernardino joins the agency as Media Director, responsible for leading the media strategies for the brands Shell, JCDecaux, Amazon Music, Havana, Água de Cheiro and Datagro. She has previously worked at the agencies Lov, Isobar, Talent, Wunderman Thompson and FCB, planning media strategies for advertisers such as NET/Claro, Fiat Chrysler Automobiles, CNA Idiomas, Avon and Bombril.
Finally, César Villas Bôas joins the strategy and data insights team as Strategy Director. He has worked at the agencies GUT, McCann, Leo Burnett and Publicis, where he was responsible for developing strategies for major brands, such as: HeinzCoca-Cola, Port, Zé Delivery, Fiat and Chevrolet. At Euphoria, he will be responsible for serving Kibon, Shell, Hellmann’s, Amazon Music and JCDecaux. His portfolio includes work recognized at major festivals such as Effie Awards, Clio Awards, One Show and Cannes Lions.
*Cover photo: Courtesy/Euphoria Creative
Follow ADNews on Instagram e LinkedIn.
#ADDSomethingNew #ADNewsOficial #ADGroupBR
