The piece was created by Publicis Brasil and Publicis Paris and will be broadcast on TV, digital, OOH, as well as through content partnerships.
Ninho announced the launch of the campaign “More than words, love is a gesture”, which celebrates the brand’s 80th anniversary.
Created by Publicis Brasil and Publicis Paris and produced by O2 Filmes, the initiative demonstrates how simple everyday actions can express an “I love you” with the same depth as words, highlighting the value of care and attention in relationships.
The film, directed by Fred Luz and with sound production by Jamute, explores the different stages of a child’s growth and shows the small gestures that symbolize all the affection and care that surrounds them.
“With a new campaign at such a relevant time, we sought a universal truth capable of creatively uniting all different age groups. When we came across the different ways of expressing love, without even saying a word, we knew we had a fertile field for creativity. Furthermore, ‘More than words, love is a gesture’ is also a brand truth, as the act of giving Ninho at different stages of life is a gesture of love”, said Mauro Ramalho, CCO of Publicis.
In addition, the brand is also expanding its portfolio with Ninho Primeira Infância, developed for the age group of 01 to 03 years, Ninho Idade Escolar, for children from 04 to 10 years; Ninho Proteen, with 10g of protein, aimed at adolescents in the growth phase of 11+ years, and Ninho Adulto, with 43% less fat and the flavor of the Integral product.
“People have a relationship with Ninho that is not only nutritional, but also emotional. Over the years, the brand has been a constant in children’s lives and now this closeness is expanding to new stages of life. It is this connection between the brand and the love it represents that the campaign, with great sensitivity, manages to capture, showing how each gesture of love can be found in our daily acts”, said Patrícia Tigre, Marketing Director for Milk at Nestlé.
The campaign includes TV and digital films, OOH pieces, and content partnerships with creators. On TikTok, a special strategy was created to reach teenagers and young adults, highlighting the importance of small gestures of love at all stages of life.
