Communication entitled “Sitcom Gargantas de Valda” is signed by D’OM Soluções Improváveis
Valda presented its new repositioning campaign, which aims to rejuvenate the brand and bring it closer to the younger generation.
Signed by D’OM Soluções Improváveis and titled “Sitcom Gargantas de Valda”, the communication is composed of three episodes and features characters that are three giant throats. The pieces were produced by NoCandy and the sound production is by Lucha Libre.
The launch strategy took into account IQVIA data from April this year, which showed that demand for the brand increased by 45% in the last three months.
“Our expectations for the new campaign are very positive, considering that it is a seasonal event when consumption of this type of product increases. We are very optimistic about Valda’s new campaign, which, in addition to starting the repositioning of the brand, something that has already been done through other internal actions in the company, is also an important contribution to the commercial and sales challenge we face this year”, highlighted Donino Scherer Neto, director of the OTC business unit at Eurofarma.
