The brand had a robust strategy including videos on TV and digital media, as well as OOH and content on social media created by influencers
TRESemmé announced the launch of a campaign that aims to reaffirm its position as the “Best treatment duo in Brazil”, won at the 2024 Geração Glamour Awards with the serum and treatment mask from the Brilho Lamelar line.
The campaign aims to amplify the message on a national scale, using a mix of strategic media, such as the brand’s return to TV with a piece starring Sabrina Sato. The video premiered on Globo, Record and SBT last Wednesday (26) and was extended in publications on the celebrity’s Instagram.
In parallel, the brand also invested in a robust digital marketing strategy, including online media on social networks and work with a team of more than 30 influencers, including names such as Ju Leme, Amanda Mendes, Fernanda Tumas, Juliana Louise, Camila Nunes, Vânia Goy, Joyce Lima, among others, in addition to TRESemmé hair experts such as Abner Matias.
In OOH, Tresemmé placed its message on street furniture, beauty salons, metro stations and digital newsstands in iconic locations in São Paulo such as Avenida Paulista, Sé and Pinheiros, and in Rio de Janeiro, in locations such as Copacabana and Gávea.
“Since its launch, the Brilho Lamelar line has been extremely well-received. With this campaign, we want to bring greater visibility to the treatment duo, which is the darling of the Brilho Lamelar line, and show that we continue to deliver high-quality products that not only meet the needs of Brazilian women, but also guarantee a professional-looking finish,” said Carla Forte, Marketing Manager at TreSemmé.
By putting the spotlight on consumers, the campaign, divided into phases, aims to reinforce the effectiveness of the products, using testimonials from those who have already tested and approved the line.