The piece was supported by André Figueiredo and will be widely broadcast on social media
The Brazilian Out of Home Association (ABOOH) announced the launch of a campaign that aims to encourage the reconstruction of Rio Grande do Sul after the floods that hit the state at the end of April, leaving 180 dead, 32 missing and hundreds homeless.
The play “Rio Grande do Sul – Em Frente” aims to reverse the population’s imaginary of desolation, in addition to inspiring a chapter of hope and building a future through films and Out of Home (OOH) pieces that invite brands to be close to the people of Rio Grande do Sul.
“We want to show Brazil that Rio Grande do Sul is rising with determination and hope. There is no better way to show that the state is recovering than the proximity to the public that OOH brings. We are on the outside, dedicating ourselves directly to this action,” said Felipe Viante, president of ABOOH.
The communication, which shows the support of the association and associates such as Sinergy, Ativa, Grupo Imobi and Midialand, had the support of creative André Figueiredo and will be widely broadcast on social networks through OOH partners with national coverage.
