Campaign includes a film broadcast on TV and online, pieces on social media, actions with influencers, among others
GoldeN launched the campaign “I’m with GoldeN and I won’t change”, with the aim of valuing the relationship between guardians and pets, which is increasingly strengthened in situations of interaction in their daily lives.
“Making people’s relationships with their pets as close, enjoyable and long-lasting as possible is more than just a concept; it’s PremieRpet’s mission. There’s nothing better than talking about this topic through GoldeN, so we decided to pay tribute to this special relationship between pet and owner with this campaign. Choosing the best food for pets makes all the difference in families’ lives, and we celebrate that,” explains Felipe Mascarenhas, head of marketing at PremieRpet.
Created by the Execution agency and produced by Santeria, the campaign has the slogan “The best choice after having a pet” and values the brand’s attributes, highlighting that choosing a high-quality food not only satisfies the nutritional needs of dogs and cats, but also contributes significantly to their health, well-being and quality of life.
The campaign includes a film broadcast on TV and online, as well as pieces for social networks such as YouTube, Instagram and TikTok, news portals, branded content and influencers.
