The action was conceived by Soko and occupied the waterfront of Ipanema
The city of Rio de Janeiro turned 457 this Monday (1) and, to celebrate the date — and the love of cariocas for ketchup — Heinz changed its name and avatars on social networks to ‘Heinx’, in honor of river accent.
The action was conceived by Soko and occupied the Orla de Ipanema. Those who passed by the place, can see the “new” logo of Heinz.
Heinz also prepared an action for carioca burger lovers, produced by the Haute agency. People who went to LeMax hamburger stores in Rio de Janeiro on March 1st were able to win a Heinx kit, consisting of a commemorative glass of the brand and a tube of Heinz Pickles ketchup.
The action marks the first time that Heinz pays tribute to Cariocas. “Heinz’s name change to ‘Heinx’ is symbolic, while underscoring Heinz’s characteristic good humor and daring. In addition to celebrating the date with cariocas, we will promote an experience for our consumers with discount coupons and special prizes for anyone who goes to LeMax Hamburgueria, making the celebration more special and tastier, as only Heinz can do,” said Luana Sá. , Brand Building manager for the brand.
