This special edition presents a summary of the main events that have occurred in the advertising and communications market since issue number 2,000.
The story of propmarkwhich in this edition reaches its 3,000th issue, began with the creation of the Asteriscos column in the now-defunct Diário Popular in 1965 by journalist Armando Ferrentini, today the CEO of Editora Referência, which publishes the newspaper.
The space was dedicated to covering the advertising market in the vehicle and was the embryo of this weekly. Asteriscos was the first representative of the Brazilian press to cover the Cannes Film Festival in France.
After 19 years of being published in Diário Popular, the column was transformed into Caderno Propaganda & Marketing and began to circulate as a supplement in the newspapers Gazeta Esportiva and, later, Folha da Tarde. Since 1998, the publication has gained an online version (propmark.com.br), which has been growing year after year.
In 1999, another change. With the end of Folha da Tarde’s circulation, Propaganda & Marketing began to circulate independently and stopped using the word “Caderno”.
In 2007, the publication began to be called simply propmark. In 2015, it adopted the Berliner format, with coated paper, and began to be printed in its own printing company, Referência Gráfica, giving the publication a magazine look.
This special edition presents a summary of the main events that have occurred in the advertising and communications market since issue number 2,000. It also records some of the events outside the trade, but which influenced Brazil and the world.
Read the full story in the July 8th print edition.
