Film created by 11:11 stars Narcisa Tamborindeguy
Habib’s presented the new campaign for the launch of the Arais sandwich created by the agency 11:11 and starring socialite Narcisa Tamborindeguy.
Called “Narcisa Araisou”, the film introduces the newest member of the fast food chain’s family of beiruts. Narcisa utters the catchphrases “Oh, what madness! Oh, what Arais! Araisou, Habib’s!”, while tasting the “most Arabic of beiruts” and inviting people to experience the true taste of Arabia.
“It’s almost impossible to talk about Narcisa and not start smiling. Her irreverence represents a break from convention, something that Habib’s has been doing strongly in its campaigns. There are new esfihas, desserts, sandwiches and flavors that appeal to all audiences,” says Roberto Gnypek, marketing director of Grupo Habib’s.
“The idea of having Narcisa in the campaign was to bring an unusual and at the same time fun and ‘memetic’ personality to the brand, with the catchphrase ‘Aiii, araisooou’, which helps to establish the name of Habib’s new launch, reinforcing the chain’s ‘let’s go again’ positioning”, explains Wilson Mateos, founding partner and co-CCO of 11:11.
The film will be promoted on TV and social media.
