Leading brand in high quality premium special food for dogs and cats from PremieRpetGoldeN presents its new advertising campaign, entitled ‘I’m with GoldeN and I won’t change’. With the tagline “The best choice after having a pet”, the unprecedented action will be widely shown on TV and online, in addition to pieces for social networks such as YouTube, Instagram and TikTok, news portals, branded content and influencers.
The campaign, created by the agency Execution, aims to value the relationship between owners and their pets, highlighting everyday interactions that demonstrate genuine love. This affection is also reflected in the choice of food, emphasizing the importance of choosing products that offer specialized nutrition.
“Anyone who has a pet knows how unconditional our love for them is. This campaign illustrates good examples of how this happens in our daily lives, and many of them will certainly generate an instant identification with the public. And, speaking of this love and care, the best choice about what your pet eats is a fundamental part of this process, thus generating a natural connection between this affection and the reference of quality that is GoldeN”, highlights Geraldo Rocha Azevedo, CEO of Execution.
GoldeN offers complete and balanced foods, produced with high-quality natural ingredients, providing the ideal nutrients for each stage of an animal’s life. The GoldeN line is formulated with the most modern nutritional concepts, contributing to the oral, intestinal, skin and coat health of pets. The campaign highlights that choosing a high-quality diet not only meets the nutritional needs of dogs and cats, but also significantly improves their health, well-being and quality of life.
“Making people’s relationships with their pets as close, enjoyable and long-lasting as possible is more than just a concept; it’s PremieRpet’s mission. There’s nothing better than talking about this topic through GoldeN, a market-leading brand recognized for the high nutritional quality of its food and trusted by Brazilian pet owners for over 25 years. So, we decided to pay tribute to this special relationship between pet and pet owner with this campaign, the brand’s first, which is a pioneer in the creation of the premium special category in Brazil. Choosing the best food for pets makes all the difference in families’ lives, and we celebrate that,” said Felipe Mascarenhas, Head of Marketing at PremieRpet.
On TV, the campaign will feature the film below, broadcast in several locations across Brazil until the end of the year, in addition to an action on the program ‘É de Casa’.
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