Action created by Soko and BR Media features athletes who will appear by surprise in public spaces
OMO presented the launch of an action that has as protagonists names from the sport such as Hortência, Serginho Escadinha, Formiga and Karen Jonz.
Athletes will appear by surprise in public sports venues asking if they can put on their sportswear and join the public, as part of the brand’s movement that aims to bring sports closer and invite people to challenge themselves.
The first appearance has already happened and featured Serginho Escadinha arriving by surprise on a volleyball court in Parque da Juventude, in the city of São Paulo.
“This year we have evolved our classic positioning ‘Getting Dirty Is Good’ to ‘Get Your Clothes On Because Getting Dirty Is Good’, creating a connection with sports and proposing to our consumers that they challenge themselves, embrace their goals and fearlessly throw themselves into the dirt, as it is an important part of overcoming and achieving new victories”, explained Yasmine Antacli, Marketing Director at Unilever.
The campaign and brand actions were created by Soko and BR Media.
