The brand’s first campaign in Brazil includes a TV film, created by Talent, digital actions, social networks, among others
Kinder® Bueno launched its first campaign in Brazil focusing on product attributes such as the chocolate coating, the crunchiness of the wafer and the creaminess of the hazelnut cream with milk, with the aim of generating even greater proximity to young adults.
With the motto “It’s more than chocolate, it’s Kinder® Bueno” the piece, developed by the Talent agency, focuses on the flavor and unmistakable textures of the product, showing how the snack provides a surprising experience. In the film, the character forgets the world around her and floats when she takes a bite of the chocolate.
“Our consumers have always been close to the brand through the point of sale and we understand that now is the time to put the product even more in the spotlight. We are launching a Kinder® Bueno campaign for the first time in the brand’s history in the country, with one of the largest investments Kinder® has ever made. The main focus will be to highlight this unique experience that only Kinder® Bueno provides, seeking to bring us even closer to the young adult audience”, explains Daniela Spila, marketing director of Kinder® in South America.
The campaign has a 360º strategy with different fronts such as point of sale activations, sampling actions, TV film, digital actions, social networks and actions with influencers.
