The brand will provide a booth for fans to record memorable and emotional moments they had with the band
Vans is the sponsor of the recording of the DVD celebrating Planet Hemp’s 30th anniversary, entitled “Based on Real Events: 30 Years of Smoke”, which will take place this Thursday (11), at Espaço Unimed.
The brand will provide a booth for fans to record memorable and emotional moments they have had with the band over the past three decades.
“The connection between Vans and Planet Hemp goes beyond style, it is genuine and fluid. We respect the influence and experience that helped shape this cultural movement, and we would like to honor the community driven by this legendary band, the fans. We will be present at the show, reaffirming our brand pillars and our commitment to creative expression and the promotion of music through activations that will leave Vans and this unprecedented show engraved in memory”, said Pietro Giovanelli, director of Vans Brazil.
The show will tell the story of Marcelo D2, Formigão, Pedro Garcia, BNegão, Daniel Ganjaman, Nobru and Venom since the band’s first performance in 1993, as well as guest artists such as BaianaSystem, Tropkillaz, Major RD, Pitty and Rodrigo Lima, lead singer of Dead Fish.
