The survey was carried out by the Promo Portal
The promotional actions “Ypê do Milhão” and “Nestlé 100 years” were the most remembered in 2021. In the spontaneous survey, they received 18.2% and 18.1%, respectively, followed by Elma Chips, with 5.5%, according to Promo Portal survey with more than 3 thousand consumers.
In the stimulated analysis, which used the initiatives most accessed on the Portal as a reference, the two promotions also occupy the top positions, with 67% for Ypê and 43.7% for Nestlé. They were followed by “Cada Um Faz o Bem”, by Unilever, and “100 Anos de Guaraná”, by Guaraná Antarctica, with 35.4% and 35.2%, respectively.
The two actions also stand out in the promotion category with “draw”, with 47.5% for Ypê do Milhão, and 47%, for 100 Years Nestlé – Bauducco’s “Família do Seu Jeito”, with 34.9%, was with third place.
In the actions with “Cashback”, the two brands were again chosen – although with other strategies -, Ypê for “Try it and Receive it back”, 41.5%, and Nestlé for “Buy that Returns”, 34.9%. The podium ended with “Delícia na Mesa, Dinheiro no Bolso”, by Delícia, with 25.9%. The mechanics of the last two brands combined cashback and draw