The company is investing in digital to develop the growth of the ecosystem and enable contact with the audience at all points
Ole Interactive announced that it expects to triple its revenue in 2024 and, in 2025, it will bring the first in-person meeting of the Quebrando o Tabu community, in Vale do Anhanhgabaú, with an event that will feature shows, lectures, workshops and a series of options for brand activation.
The company, whose motto is to be inspired by people and driven by data, is investing in digital to develop the growth of its ecosystem and to enable contact with the audience at all points through the creation and production of strategic content campaigns, with dissemination by publishers.
With the creation of OI Connect, Ole Interactive has also simplified this ecosystem through media solutions that allow customers to reach their audiences with pieces inserted into applications, for example.
“We go through several moments of screen consumption throughout the day. We check the news, the weather forecast, call a ride-hailing service, scroll through social media feeds, order takeout for lunch, browse websites, dating apps… Throughout this journey, we are impacted by ads at different levels of attention: static, moving, interactive, with or without audio. Knowing the right message, at the right time, in the right format is essential for your ad to be successful and not just another visual clutter that only hinders the user experience,” explained Victor Marcello, operations director at Ole Interactive.
Another new addition to the company was the arrival of Carlos Eduardo Valverde as commercial director. The executive has over 15 years of experience, having worked for companies such as Twitter, BuzzFeed and Kwai, and arrives to reinforce that the company’s main objective is to deliver integrated solutions that facilitate the day-to-day work of agencies and advertisers.
“We work in a fast-paced industry that demands results. There is an increasing demand for integrated solutions that cover a complete sales funnel. We are a one-stop shop, a business model that enables brands to work on creative solutions through our publishers and distribute media with performance-based objectives through our media ecosystem,” added Valverde.
