The highlight of the week was the departure of Pedro Cruz from Galeria, where he was a partner alongside Edu Simon, Rafael Urenha and Paulo Ilha
The exit of Peter Cruz and Gallery was the main movement in the market. One of the founders of the agency alongside the CEO Edu Simon, Paul Island e Rafael Urenhathe executive has worked for large advertising companies, including Africa Creative, Young & Rubicam (now VML) and FCB Brasil.
A specialist in strategic planning, Cruz joined the group led by Simon in 2023 to found Galeria.ag.
The executive’s departure reflects his decision in 2019 to leave advertising, which he gave up when he accepted the invitation to join Galeria.ag. Now, he is resuming his position.
A Dream Factory has hired two executives to strengthen its business and operations team. Otavio Bannwartwith experience at DC Set Group, GEO (Grupo Globo) and XYZ Live (Grupo ABC), takes on the role of business director.
He will further strengthen the company in São Paulo, focusing on proprietary events, live marketing services and strategic consulting.
Another novelty is Christiano Coimbrawho has taken on the role of Chief Operating Officer. The executive has over 15 years of experience in live entertainment, events and project management, having worked at Fagga Eventos and GL Events, as well as 16 years of prominence at Grupo Globo.
Me and Next, Agile methodology agency of the Dreamers Group, presented changes in the organizational structure. As part of the moves, Claudia Scottpreviously the Director of Customer Service, has been promoted to the position of General Manager. In her new role, the executive will report directly to Marcelo ConduruCEO da Next.
In addition, the agency also announces structural changes with the implementation of three business units for integrated operations, led by Soft Light, Lais Maalouf e Eduardo DiehlBusiness Unit directors.
Terra Commercial
O Terra hired Michele Lopes Gama e Guilherme Gonsalesboth with experience in major market players such as Grupo Uol, Grupo RBS, RedeTV! and Grupo Globo.
With experience in the area, Michele Lopes will be responsible for serving advertising agencies and developing content solutions, technologies and new businesses for various brands.
Guilherme Gonsales will lead the CPG categories to deliver content solutions, technologies and new business for brands. Both will report directly to Tamires Povresloadvertising manager, and Julio Tortorellohead of monetization.
Restructuring
A Refresh concluded and announced its restructuring this week. The founding partner, Eduarda Mirandawill now have Barbara Pittigliani e Stephany Ribeiro for businesses that serve B2B and B2C customers who are just starting out.
Stage director
A Vector Zero it received Artmont as the new scene director. With 20 years of experience in the audiovisual market, the director serves clients in England, France, Mexico, Chile and Paraguay.
The professional has collaborated with some of the largest advertising agencies in Brazil, including AlmapBBDO, VML, BETC, Publicis, McCann and Ogilvy.
In addition to having worked with brands such as Coca-Cola, McDonald’s, Hyundai, Nestlé, Ferrero Rocher, O Boticário, Seara, Petra, Habib’s, Renner, among others, in the national and international market.
(Credit: Image from freepik)
