Campaign focuses on forms of affection and presents the brand as a gift option for the date
Dudalina is betting on real fatherhood to promote its Father’s Day campaign.
The play, created in-house, stars actors Murilo Benício and Giovanna Antonelli, who were once married and have a child together, and highlights the configuration of a contemporary family, presenting all forms of affection. In the video, Benício appears in a video call with Giovanna, who gives fashion tips to her ex-husband.
“The campaign is light, fun and very real, a very genuine connection with our audience. Giovanna was already present in our Mother’s Day campaign and choosing Murilo now for Father’s Day was very natural and in total synergy”, said Renata Viacava, head of the brand.
The Dudalina 2024 Father’s Day campaign will be broadcast online on all of the brand’s official channels, as well as on TVs and backlights in its own and multi-brand stores.
