Creators Lab aims to enhances the intersection between planning, business intelligence and creator
Suba has launched Creators Lab, a business vertical dedicated to leveraging the creative capital of professionals working with social media. To lead the new division, the company announced the arrival of Lucas Patricio, known as Paty (ex-AmBev, David, DM9 and Leo Burnett), while Alan Dantas, already working in the agency’s strategic planning area, takes over as creative leader of Creators Lab.
This vertical will aim to foster a relationship of higher commercial and creative quality with the creator who, in turn, will be more motivated to achieve exceptional results, which will benefit the brand and the audience.
The Creators Lab is structured into three main fronts: projects for clients, projects for creators and proactive or proprietary projects.
“With Creators Lab, we are making Suba’s goal of being the agency of and for creators tangible. The name of the vertical itself expresses our commitment to being continually Beta, that is, to constantly seeking experimentation and evolution,” said Isabella Mulholland, CSO at Suba.
(Credit: Photo by Hal Gatewood on Unsplash)
