McDonald’s took advantage of BBB22 to present a perfect novelty to share with the crowd. Last Tuesday, the brothers were able to get to know, first-hand, the new Mega McFritas, Mega Chicken McNuggets and MegaFlurry, products that arrive as an option to satisfy people’s hunger in Méqui and are a great option to order a McDelivery and enjoy a #MéquiNoSofa.
To tell more about the news, McDonald’s provided the brothers of the most watched house in Brazil, a special action to have fun and celebrate Carnival. Mega McBloco rocked BBB22, with the Méqui jingle in marchinha version, stylized abadás and a special decoration to leave the house in the mood of the party loved by Brazilians. The activation was conceived in partnership with the Galeria agency.
On this date, the brand also launched two new Méqui Box compositions, ideal for bringing people together. Méqui BBBox do Líder brings three classic sandwiches, one Mega McFritas, one Mega Chicken McNuggets and three small drinks. The Brothers’ Méqui BBBox offers 4 small sandwiches, a Mega McFritas, a Mega Chicken McNuggets and three small drinks.
According to João Branco, VP of Marketing at McDonald’s Brazil:
“With these novelties, we are reinforcing our options to enjoy moments with family and friends, something that is very important for Méqui, as we are always looking for new ways to participate in the most varied moments of consumption of the brand’s fans. There is nothing better than sharing your favorite side dish or dessert with those you like, and the Mega family is here to provide just that.”
The launch follows the strict quality process of the brand, which prioritizes the origin of its ingredients and works very closely with its suppliers to guarantee delicious meals. As they are shareable, the items also result in savings in raw material for the company’s packaging made from cellulose fiber, allowing for an average volume reduction of 10%. In addition, 100% of the paper packaging used by McDonald’s is recyclable and certified by FSC®️ (Forest Stewardship Council) and PEFC®️ (Program for the Recognition of Forest Certification).
Learn more about Mega Family items:
To the delight of fans of the world’s most loved potato chips, the Mega McFritas offers twice the portion of the Average McFritas. Crispy on the outside and soft on the inside, they are produced with selected potatoes and do not have the addition of artificial coloring and flavorings.
Already the portion of Mega Chicken McNuggets comes with 15 units, which are prepared with 100% chicken breast, without the addition of preservatives, flavorings or artificial colors and an exclusive recipe that guarantees crispy and juicy products inside.
And to kill the Cold Hunger of Méqui and share with whoever you want. The Mega McFlurry, that was already available in the M&Ms flavor, now has the Ovaltine and Kit Kat.
Méqui on TV and social networks
In addition to presenting the Mega Family in the most watched house in Brazil, the brand bets on a campaign with a TV movie, digital strategy and performance media, plus CRM. The creative concept belongs to the Gallery.
According to creative director Phil Daijó:
“Just like at BBB, when we showed a real occasion when people always wanted a more practical and inviting option to share their lunch – after all, Carnaval and Méqui are almost inseparable – in the film, we also conveyed this message of solution in an even more common, day-to-day situation”.
The film, created to communicate the novelty, which is now available in restaurants, McDelivery and Drive-Tudo, shows in a fun way a character who, whenever arriving home with his McDonald’s, feels obliged to share them with friends. or your family. watch the full movie on here.
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