The piece aims to reaffirm the company’s stance on finding beauty in balance
Fila is presenting its Fall/Winter 2024 collection with the “Bellissimo” campaign, inspired by the brand’s Italian heritage.
The piece aims to reaffirm the company’s stance on finding beauty in balance, reimagines the traditional country club scene as the “Bellissimo Country Club” and highlights the company’s positioning of uniting beauty and sports performance.
“FILA has a 113-year history in sport and a key factor in this has been the brand’s commitment to creating products and consumer experiences that optimize performance and style. Now, we are returning to our DNA, reinforcing what has made Fila so iconic over the years. With the growing popularity of tennis, pickleball and golf, as well as the growing appeal of running to new audiences, it is the ideal time for FILA to refresh its brand and product offering,” said Todd Klein, Global Brand President, Fila.
