The brand’s objective is to strengthen the relationship with the Generation Z audience
Nike and the channels Desimpedidos and Camisa 21, both from the NWB, have closed a content partnership. The objective is to strengthen the relationship with an audience base that the brand calls consolidated.
With Fred, Chico, Bira, Paulo, Danilo, Marília and Bianca, Desimpedidos will wear the brand in all activations, events and content productions. With Shirt 21, starring Bolivia, the brand will deliver content for those who like ‘reviews’ and fan chat.
“Now we will have the reach and expertise of two very influential channels in the digital environment. We will be able to produce innovative content and be even more connected with Generation Z and with sports lovers”, explains Gustavo Viana, marketing director of Fisia, Nike’s official distributor in Brazil.
For Gilberto Corazza, NWB’s business director, the partnership represents opportunities to leverage the reach and relevance of the channels. “These are two innovative brands that want to make the journey of the sports enthusiast even more relevant with the production of content in unprecedented formats. This is essential for our creative vein to continue pulsing”.
