The event will take place on July 18th and will be attended by advertisers, agencies, strategy, branding and growth marketing professionals.
ESPM will promote the event “Cannes Lions by ESPM”, which aims to propose a different approach to the festival, addressing the human and anthropological side of advertising communication over the years.
The analysis will be curated by Balt, a trends and strategy hub created at ESPM and which, using its own methodologies, studies human behavior from a perspective anchored in consumer anthropology, sociology and social psychology.
Insights about the festival will be shared at an in-person event that will take place on July 18th and will feature advertisers, agencies, strategy, branding and growth marketing professionals such as Thaís Hagge, Global VP of Marketing at Unilever and Marianna Ferraz, Marketing Brand Manager at Dove, who will share behind-the-scenes information about the Real Beleza campaign. Another confirmed guest is Sumara Osório, CCO of VML Latam and Creative Strategy judge at Cannes Lions 2024.
For those who will not be in São Paulo or cannot attend for some other reason, the event will also take place remotely.
At the end, participants will have access to an exclusive report produced by BALT, with great human narratives that have always been present in Cannes, over time. Registration can be done here.
