The initiative includes an Instagrammable space, free services, and product tasting on the beaches and rivers of Pará, Amapá, Palmas, Manaus, and Macapá
O Boticário and Dot. Promo have joined forces to promote the Northern Brazil Summer campaign with the Boti Summer Boat and the “return blitz”, which will pass through beaches and rivers in Pará, Amapá, Palmas, Manaus and Macapá until July 21st.
The event features an Instagrammable space, free services, and product tastings to promote moments of leisure and entertainment for visitors.
Simone Malta, executive director of Dot. Promo, explains that the “flying blitz” was inspired by the traditional beach vendors’ carts in the north of the country and that, with this initiative, the promoters will reach strategic locations, inviting passers-by to try and purchase products such as Boti Sun Corporal, Egeo Spicy and Floratta Romance de Verão.
“We are excited to offer consumers a unique and regionalized experience that celebrates Amazonian culture. Our goal is to highlight the cultural importance of the region and engage the public with the O Boticário brand, through the vision of the Dot. Promo team and regional marketing led by Manager Silvia Fernandes,” added Simone.
