Initiative is part of the brand’s strategy to support sports
Melitta, the official coffee shop of Manchester United, has announced its support for Caioba Soccer Camp, the largest soccer camp in Latin America led by former player and commentator Caio Ribeiro, created in partnership with Antônio Khouri and Tico Sahyoun, from Turn on The Light.
The event will take place in Comandatuba, Bahia, from July 14 to 21, with subsequent editions in September at Club Med Paradise, in São Paulo, in January 2025 again in Comandatuba, and a special five-day international edition in Manchester, UK, in 2025.
“We are the official coffee of Manchester United, a partnership that reflects our commitment to supporting the sport. Now, together with Caioba Soccer Camp, we reinforce our goal of promoting initiatives that promote the sport and provide unique experiences to participants. We are confident that this will be an excellent opportunity for everyone to experience life more, combining our fresh coffee with experiences with great football personalities”, says Jonatas Rocha, marketing director at Melitta.
Since 2017, when it entered into a partnership with Manchester United, Melitta has carried out different activations within the Old Trafford stadium, such as the creation of a fully customized Melitta space, the “Red Café by Melitta”, which offers fresh coffee every day of the year throughout the stadium, in addition to offering more than 200 Melitta coffee machines distributed throughout the stadium.
Currently, the brand sponsors Caioba Soccer Camp, Manchester United and Minas Tênis Clube.
