With registrations open until October 4th, the competition offers prizes of up to R$25,000.
Creativity can play a fundamental role in promoting integrity and ethical values. With this in mind, APP Brazil (Association of Advertising Professionals) and the NaMoral Project, through a technical cooperation agreement with the Public Prosecutor’s Office of the Federal District and Territories (MPDFT), launched the NaMoral Communication Award – Young Talents. Applications are open until October 4th and the awards ceremony will take place on December 10th. The full rules are available on the website. The winners will compete for prizes ranging from R$25,000 to R$15,000 and will have their campaigns and products aired in early 2025.
The award is aimed at the creation of pieces for social networks and products, with advertising and educational purposes, that promote integrity, ethics, citizenship and fundamental values for the primary prevention of corruption. The pieces can be entered in the categories podcastapp or game, comic book, social media campaign, viral trends for social networks in video format and educational board games. Young university students regularly enrolled in a Higher Education institution and young people who graduated between 2022 and 2024 can apply.
With the theme “It’s really smart to be honest,” the award aims to encourage the production of campaigns that highlight intolerance towards corruption and impunity and the commitment to integrity as a primary need for Brazilian citizens. The choice of the theme invites people, through communication, to live a life of honest attitudes and behaviors, so that together, as a family of Brazilians, we can fight corruption. In addition, APP Brasil and Projeto NaMoral intend to encourage the construction of an ecosystem of integrity, encouraging society’s participation in actions that collaborate with social transformation.
NaMoral is an education project for integrity, created by the MPDFT to spread the concept of full citizenship, the value of honesty and collaborate in the formation of responsible citizens. Through active methodologies, it educates children and young people in integrity, while at the same time training them to understand the importance of their individual choices.
Work done by children who participate in NaMoral in schools (Photo: Disclosure/APP Brasil and NaMoral)
The project organization believes in the role of education as a primary prevention of corruption and the formation of civic responsibility in society.
“We understand that the fight against human corruption begins with the defense of integrity, including in actions considered ‘small’ and ‘justified’ in everyday life. This fight necessarily involves the certainty that culture is transformed through learning and practice”, says Luciana Asper y Valdés, public prosecutor and one of the creators of the MPDFT project.
Suliane Rauber, teacher and pedagogical coordinator at NaMoral, highlights the importance of education in values and literacy in ethics and integrity to prevent corrupt behavior.
“We are all susceptible to corruption. We usually associate corruption only with politicians and forget about the small, everyday acts of corruption that affect the well-being of a society and that foster a culture of dishonesty and lead us to accept corruption on a larger scale. With the award, we intend to raise awareness among university students and young graduates about their role in raising awareness about the fight against corruption and encouraging discussion on the topic,” says Suliane.
The director of Education and Professional Development at APP Brasil and general coordinator of the award, Luiz Carlos Corrêa, highlights that advertising is fundamental to disseminating information and establishing new habits.
“Encouraging the production of campaigns to combat corruption also means encouraging the development of citizens who are aware of their role in society. That is why we are carrying out this work in partnership with universities in the area of Communications,” says Luiz Carlos.
Service
Being honest is really smart
Date: June 10 to October 12, 2024
Registration: Sign up for official event website
*Cover photo: Disclosure/APP Brasil and NaMoral
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