A Neonprincipal fintech aimed at working Brazilians, has just launched the marketing campaign ‘Much more than you expected from a digital account’ to advertise the features and products of its new app. With videos that capture the fun tone of everyday situations on the coast, Neon seeks to get even closer to its customers, illustrating in a relaxed way how fintech is a partner present in the lives of Brazilians.
The campaign consists of three videos of approximately 30 seconds, starring actors Jimmy Astley and Tainá Corrêa, who have humorous conversations on the beach, in a family-friendly and fun environment. Two videos are already live on Neon’s social networks, including TikTok, Instagram, Facebook and YouTube, as well as programmatic media such as Dooh and Flix Mídia.
The first video highlights the Neon Lens, a feature that allows reading handwritten Pix keys, and the second video follows the same fun tone and puns, highlighting the advantages of Neon’s CDB, which is yielding up to 113% of the CDI, much more than savings accounts. Check out the videos below.
The last video in the series is due to be released by September of this year and will present Viracrédito, a program that grants immediate approval of a limit on the Neon card from the moment the customer makes an investment in the company’s CDB.
The campaign is in line with Neon’s ongoing effort to show how fintech is ready to meet the financial needs of Brazilian workers, surprising them by offering more than they expect. This year, Neon launched its new app with the Neon Lens feature, which offers the fastest Pix payment on the market, in addition to expanding its portfolio of investment products in its own CDBs.
“We believe that proximity and understanding of realities are essential to offering financial services that truly make a difference in people’s lives. Our new campaign is a celebration of this proximity, showing in a light and fun way how Neon can be a reliable and innovative financial partner”, says Marielle Paiva, Head of New Clients at Neon.
Follow Adnews on Instagram e LinkedIn.
#ADDSomethingNew #ADNewsOficial #ADGroupBR
