The chosen agency will have to reposition and boost sales of Black Princess, Cacildis and Petra.
O Petropolis Groupthe largest brewery with 100% national capital, has just announced the opening of the selection process to hire a new agency for its brands Black Princess, Cacildis e Petra.
Since April 2023, VMLY&R has been responsible for repositioning them in the market, in order to collaborate with their strategic strengthening.
The new agency will have the challenge of contributing to the growth of brands, not only from a communication point of view, but also becoming a strategic partner beyond branding, one that knows and understands the business, helping to generate sales.
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