Focused on digital, the campaign signed by Talent features promotion on the artist and brand’s social networks
Tic Tac has announced the launch of a campaign that aims to communicate the brand’s variety of flavors, reinforcing that there is a Tic Tac for everyone and for every taste.
The piece “Find Your Beat, Find Your Flavor” is a co-creation between Talent and Manu Gavassi, who also participates in the campaign, and also announces the arrival of the new flavor, Tic Tac Citrus Mix.
Focused entirely on digital, the activation will feature films on the artist and brand’s profiles on the Meta and YouTube platforms.
“We are working on an important moment for the brand, bringing Manu Gavassi not only as the personality of this campaign, but as a creative part of the narrative. She is spontaneous and connects with Tic Tac’s target audience, showing that there is a flavor for every moment and mood of the consumer”, said Gustavo Victorino, CCO of Talent.
