The move aims to emphasize the comprehensive, cross-functional integrated capabilities offered by the company’s portfolio
Media.Monks is rebranding and will now be called simply Monks.
With the name change, the company will also have two synchronized practices, Marketing and Technology, powered by Monks.Flow, and will offer full services ranging from strategy to implementation.
“Many agencies today are struggling to keep up with the pace of change in a world that is profoundly transformed by technology. We have always had the ambition to break away from the traditional model and today marks another important milestone in that journey. By changing the way we deliver our services to the market, we are better able to help clients transform the economics of their businesses and are well positioned to develop and shape the future of our industry,” said Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital.
According to company executives, the new Monks brand aims to emphasize the comprehensive, cross-functional integrated capabilities offered by the portfolio of services designed to maximize revenue growth, innovation and customer reach.
“The name Monks reflects our evolution. We have consolidated a model of creative effectiveness that combines cultural relevance and technology to develop content and experiences made to be shared. This brand update reinforces our commitment to agnostic solutions oriented towards the sustainable growth of our clients,” said Marina Pires, Managing Director of Monks Brazil.
