As in every edition, an international jury with more than 150 members with great experience and prestige in more than 20 countries, will evaluate the materials entered, after which the FePI System, through an exclusive algorithm, will award the famous Pereyra Toilet Prize, works of art inspired by the images of the characters created by the writer, cartoonist and creative Rosario Roberto Fontanarrosa, and donated especially to FePI.
In the ‘Film’ category, the jury president will be Flor Leibaschoff, co-founder and CCO of BeautifulBeast, USA. She began her career in Argentina at Del Campo S&S, among others, before moving to the United States where she worked at Dieste, The Richards Group / LERMA, becoming the first female CCO for the Hispanic Market in the United States. Her work is in the Lürzer Archive and has been recognized by the most important festivals in the sector. In addition, she has contributed articles to Forbes and Advertising Age on several occasions, as well as given lectures and participated in female leadership panels.
In ‘Graphics’, Rodolfo Borrell will be the president of the jury. Rodolfo has almost 30 years leading agencies such as Pagés BBDO, Nazca Cumbre S&S, Y&R Damaris, JWT Bogotá, until in 2020 he co-founded The Table by Ferrari Borrell with Mario De Ferrari, achieving recognition as one of the most important creatives in Latin America, having won more than a thousand awards at the main festivals in the sector such as The One Show, Cannes, Clio, D&AD, FIAP, New York, El Ojo, El Sol, Festival de Antigua, London Festival, Caribbean Festival, Wave, Volcan, El Dorado, The Cup, EFFIE, La Vara, among others. He has also been president, member of the jury and speaker at the most important creative festivals.
Quino Oneto Gaona, Regional Director of Paola Latina, will be the president of the jury for ‘Radio and Sound Production’. Before joining Paola Latina, Quino worked for agencies such as Rapp, JWT Chile, FWK, Agulla & Baccetti, Lowe, Ogilvy and FCB. He has won more than 300 awards at major national and international festivals and has been a juror at the New York, Ojo, Diente, Clarín, Effie’s, Lisbon Festival, Wave, Caribe, PHNX, among many others.
During his tenure as DGC at FWK Argentina, he was recognized by FePI as “Best Creative General Director” and “Best Independent Agency” for two consecutive years (2014-2015).
Ana Clara Grana will chair the ‘Efficient Communication’ category, partner and general director of The Juju Brasil. Ana worked for almost twenty years leading teams in communication groups such as Publicis, JWT, DM9DDB, AlmapBBDO, Wieden+Kennedy, among others. She works on building important brands such as Unilever, Nestlé, Mondelez, Volkswagen, ABInbev, Philips, LG, Pepsico, Uber, Rappi, Nubank, P&G, Bayer, Diageo and many others. Throughout her career, she has won awards at advertising festivals, including more than 19 Lions at the Cannes Film Festival, Effie, Clios, DA&D, among others.
From the official site, The FePI online registration system can be accessed and offers participation alternatives with significant discounts on fees, informed and managed by the team of coordinators, who personally assist participants. The registration period for materials will end on August 30, 2024.
The Digital Age is the motto of the 18th Edition of the most important independent communication festival, which annually brings together hundreds of participants from more than 30 countries.
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