Developed by Jüssi, the campaign includes three films with dissemination on social networks, DOOH and Flix Mídia
Neon launched the campaign “Much more than you expected from a digital account” to announce the new app’s features and products, seeking to get even closer to customers by illustrating how the fintech is a partner present in the lives of Brazilians.
Developed by Jüssi and Nahsom Filmes, the campaign is made up of three pieces measuring approximately 30″ and features actors Jimmy Astley and Tainá Corrêa starring in humorous dialogues on the beach, in a fun and family-friendly environment. The first video highlights the Neon Lens, a feature that allows the reading of handwritten Pix keys.
The second video of the campaign follows the same fun tone and puns, highlighting the advantages of Neon’s CDB which is yielding up to 113% of the CDI, more than savings.
The third video in the series is scheduled to be released by September and will present Viracrédito, a program that grants immediate approval of a limit on the Neon card from the moment the customer makes an investment in the company’s CDB.
“We believe that proximity and understanding of realities are fundamental to offering financial services that truly make a difference in people’s lives. Our new campaign is a celebration of this proximity, showing in a light and fun way how Neon can be a reliable and innovative financial partner”, says Marielle Paiva, head of new clients at Neon.
The campaign includes advertising on social media, such as TikTok, Instagram, Facebook and YouTube, as well as programmatic DOOH and Flix Mídia media.
