Released this Thursday (18), the result was driven by the group’s 5.6% increase in the second quarter
Publicis Groupe saw organic net revenue growth of 5.4% in the first half of 2024, the group reported in a balance sheet released this Thursday (18).
The result, according to the company, was driven by the 5.6% increase in the communications group in the second quarter. In the first quarter of 2024, growth of 4.9% and 5.3% organically was recorded.
With the result, Publicis Groupe said it will raise its expectation for organic net revenue growth to between 5% and 6%, while maintaining significant investments in its talent and AI strategy.
“As we move further away from the competition, we have everything we need to continue to lead and reinvent our industry through our transformation,” said Chairman and CEO Arthur Sadoun.
