Nike announces a partnership with Desimpedidos and Camisa 21 channels, both from the NWB, the largest digital sports network in Brazil. The entry of content creators into the brand’s partner hall aims to strengthen the relationship with a consolidated audience base to bring innovation and inspiration to athletes* around the world.
According to Gustavo Viana, Marketing Director at FISIA, Official Nike Distributor in Brazil:
“It’s a big moment for us at Nike. Now we will have the reach and expertise of two very influential channels in the digital environment. We will be able to produce innovative content and be even more connected with Generation Z and with sports lovers. Together, we want to create new conversations and narratives within football, as well as continue to inspire the new generation of athletes.”
For Gilberto Corazza, NWB’s business director, the partnership represents an important step with countless opportunities to leverage the reach and relevance of the channels.“The union of Nike and NWB could not be better. They are two innovative brands that want to make the journey of the sports enthusiast even more relevant with the production of content in unprecedented formats. This is essential for our creative vein to continue pulsing”.
With the talents Fred, Chico, Bira, Paulo, Danilo, Marília and Bianca, Desimpedidos will wear the brand in all activations, events and content productions. The biggest YouTube sports channel in Latin America was launched in June 2013 and has over 9 million subscribers. There are more than 22.8 million fans on the various social platforms on the internet, such as TikTok, Twitter, Facebook and Instagram, who interact with the channel daily.
According to Fred:
“It’s a very special moment for the NWB and Desimpedidos. Having a partnership with one of the most desired brands on the planet is a great achievement and also generates great anxiety to put on the street, on our social networks and in videos, the projects we are developing together. From now on, our audience will be able to see the unfolding of this union between Desimpedidos, Fred and Nike. I’m sure it will be a success.”
To complete the partnership, Camisa 21, starring Bolivia, one of the most respected youtubers in football, delivers content for those who like reviews and fan chat. According to the content creator:
“Shirt will celebrate its first birthday and the party got much better with the partnership with the biggest sports brand in the world. It’s the beginning of a story and I’m sure we’re going to produce great things together.”
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