Built with the help of artificial intelligence, Mari stars in actions celebrating the 30th anniversary of the Plano Real
Mercado Pago launched the character Mari, created with the help of artificial intelligence, to star in actions celebrating the 30th anniversary of the Plano Real.
Mari represents a 30-year-old Brazilian woman, modern and digital, just like the Real, who in an augmented reality experience, tells the story of the digital evolution of money, showing the trajectory of how the currency contributes to the economy and the financial sector until the arrival of Pix and Open Finance.
“Mercado Pago has been following the transformation of the financial market, and that is why we chose to celebrate the 30th anniversary of the Plano Real, which helped create paths to modernize and support Brazilians’ relationship with money,” he explains. Ignacio Estivariz, vice president of digital banking at Mercado Pago in Brazil.
One of the functions of the experience with Mari is to show the benefits of the Mercado Pago account, how the 105% CDI yield offered by the remunerated account works.
To meet Mari, just visit the website.
