The main hire of the week was Igor Puga as CMO of Zamp, a BK and Popeyes franchisee in Brazil
The main market news this week was the departure of Igor Puga to the Zampfranchisee of Burger King It’s from Popeyes in Brazil. The executive will be the company’s CMO. Igor Puga was in charge of Santander’s marketing until November 2023, when he left the institution.
Before taking on the executive role at Santander, Igor came from the advertising agency market, having worked at DM9. In addition, Puga was one of the founding partners of ID\TBWA.
Already FCB Brazil who arrived was Patricia Monteirowho will be the dedicated media director for Kimberly Clark’s team. Patricia has worked at Ogilvy/WMS and Red Fuse, the agency where she managed communications for more than 20 Colgate Palmolive brands.
With experience in Media Research, acquired during her time at Kantar Ibope, Patricia has always collaborated with clients’ Marketing & Insights teams, presenting and validating media market plans, projects and projections.
Me and Energy BBDO hired Filipi Meireles as the new content manager. He will have the challenge of integrating the agency’s content and social media team, as well as strengthening the connection between brands and their audiences, through content and communication strategies.
With a consolidated career in the advertising market, he arrives with the mission of developing communication strategies for clients Tigre and Bimbo, which include the brands Artesano, Pullman, Plusvita and Nutrella.
The agency National hired Rafael Merel for the role of Executive Creative Director. With over 20 years of experience, Merel has worked at agencies such as DM9DDB, F/Nazca Saatchi&Saatchi, Y&R, Africa, Lew Lara/TBWA and Heads.
In addition to being a member of several advertising juries, the creative was also a judge for two years at the Jabuti Prize, the most important literature award in Brazil.
“It’s not every day that you are invited to help build a branch, like Nacional in São Paulo. It’s not every day that you have the opportunity to work with a client as big and important as Banco do Brasil,” said Merel.
Ex-Lew’Lara na Lean Agency
A Lean Agencyan agency born in Recife, announced the arrival of Anselmo Albuquerque to occupy the position of CEO. With over 20 years of experience in the market, the executive was a partner and director of planning at Ampla Comunicação and Massapê Comunicação, in addition to planner at Morya Communication and Lew’Lara\TBWA.
He is co-founder and partner of Jogga Digital, startup focused on digital marketing. In 2019, he was elected the Best Planning Professional of the Year in Brazil by Ampro Globes Awards.
Latam Brazil
Mariana Karrer was chosen to be the new marketing manager of Latam Brazil. Reporting directly to Aline Mafra, sales and marketing director, the executive takes on the management of the brand throughout the country, leading branding and trade marketing strategies.
Mariana has a degree in advertising and propaganda from the Pontifical Catholic University of Rio de Janeiro (PUC-RJ) and a postgraduate degree in marketing from Ibmec.
Nova publisher
A Doria Publishing announced Beatriz Cruz as its new publisher. With three decades of experience in the communications market, the executive will now be in charge of the unit’s entire portfolio of on and off-line products, which includes publications and content portals.
She joined Grupo Doria in 2001 and took on the role of general director of advertising, where, in addition to modernizing the company’s publications and launching digital products, she was one of those responsible for bringing and producing the Brazilian version of Robb Report, present in more than 20 countries.
Stage directors
A Peoples Film reinforced its team of stage directors with the arrival of The fluff, Tom Stringhini, Camila Simon e John Porciuncula.
To strengthen the production company’s European team, the arrivals of Amadeo Canônico, Cristóvão Peças, the Pedrosa Brothers duo, formed by Bruno and Ricardo, and Marcelo Gafanha were also announced.
(Credit: Photo by Yuri Catalano on Unsplash)
