Fold7’s signature piece was created across three continents, with filming in Brazil, Thailand and the UK
Audible Inc. announced the launch of its first global brand marketing campaign, which aims to highlight how the company enables people to immerse themselves in extraordinary worlds through listening.
The play emphasizes the contrast between two different situations that unfold simultaneously as people listen to stories that transport them while performing tasks such as moving from one place to another, exercising, cooking and cleaning the house.
The campaign, created by Fold7, was created on three continents, with filming in Brazil, Thailand and the United Kingdom, and also features films directed by Antoine Bardou-Jacquet. In Brazil, the campaign’s slogan is “There’s more to imagine with an audiobook”.
“Through breathtaking visuals, powerful audio engines, and an interactive digital and social approach, we were able to create a unique brand positioning that exemplifies the captivating and transportive qualities of listening to Audible. What’s clear from what our consumers tell us is that listening to Audible gives people a way to imagine more and brings flavor, texture and color to the everyday rhythms of their lives,” said Susan Jurevics, Chief Brand and International Officer at Audible.
The campaign will run in Australia, Brazil, Canada, France, Germany, Italy, India, Spain, the UK and the USA.
“This campaign is essential to reinforce Audible’s positioning in the local segment and encourage Brazilians to delve into the world of audiobooks as a great way to learn, have fun and consume more literature in audio format,” added Adriana Alcântara, general director of Audible in Brazil.
