The action, which runs until the end of this month, is signed by David
Bimbo Brasil’s brand, Takis, has invested in creating a movement against the evil eye. To this end, a giant pepper tree will be planted in the Paulista Avenue region of São Paulo, and medium Márcia Sensitiva will be there to help in the mission of scaring away envious people.
The event will run until the 26th, in front of the Cidade São Paulo shopping mall, on Avenida Paulista, where the eight-meter-high pepper plant will be positioned. The public will be invited to combat bad energy by interacting with the giant pepper plant.
In addition to warding off the evil eye, the public will be able to challenge themselves by trying the three flavors of Takis – Hot Chilli, Xplosion and Fuego – and prove that they can handle the spicy flavor.
Developed by the David agency, the campaign will feature a media plan focused on the digital environment. To enhance the action, the brand called on a squad of influencers, which includes names such as Duda Pimenta, Carolina Voltan, Nicholas Coutinho, Julia K Barni, João Dias, Keira Riff and others.
