NEOOH media project focused on high impact during peak times and days at terminals
Santander has launched an OOH media campaign in airports to promote its premium Select segment products and services. To ensure maximum exposure on the Rio-São Paulo air bridge, the company has become the inaugural client of Primetime, a NEOOH media project focused on high impact during the busiest times and days at the terminals.
The product’s differential is to activate the company’s complete media circuit at Congonhas (SP) and Santos Dumont (RJ) airports for just one brand and campaign, at strategic times with high traffic.
As a result, Santander’s action will have a longer exposure time for customers at moments of greatest impact, with a presence in prime areas such as departure and arrival lounges, X-ray, baggage claim, passenger exits and on routes between these spaces.
The project between Santander and NEOOH was made possible by Streetwise.
“Primetime guarantees an exclusive, massive and high-impact option for a single brand across the NEOOH circuit in two of the largest and most important airports in Brazil, receiving more than 30 million passengers per year,” said Gustavo Silva, CSO of NEOOH.
