Partnership between Heineken Group’s new soft drink and fashion designer Cecília Gromann includes social media strategy with influencers
Clash’d, the new soft drink from the Heineken Group produced with 100% natural ingredients, and Anacê, the sustainable fashion brand from designer Cecília Gromann, announced a partnership that resulted in an authentic, modern and natural piece integrating the essence of brands that deliver beauty and practicality.
The Mint Envelope is an exclusive crossbody bag that captures the unique essence of the soft drink in a modern and elegant accessory, developed through the use of sustainable technology and a focus on national raw materials and natural fibers that are typical of Anacê. The pieces include new colors that refer to the flavors of the soft drink.
“The partnership between Clash’d and Anacê highlights our sense of innovation and authenticity. This collaboration has resulted in a product that also reflects the essence of both brands: elegance, sophistication and commitment to the quality of products made with 100% natural ingredients,” explains Marina Awada, marketing manager for non-alcoholic beverages at the Heineken Group.
The strategy involves promoting the pieces to influencers and opinion makers, communicating the synergy between the two brands, as well as social media.
