Probiotica honors and encourages coaches in unprecedented campaign

Close to the world’s largest multi-sport event, the Probioticsa brand of the Supley Group, is launching an initiative to honor and value a key figure in the success of athletes: the coach. The brand’s goal is to contribute to the career development of an initial selection of more than 15 coaches and Physical Education professionals so that they can maximize their impact in the search for the personal best for Brazilians.

To honor the coaches, at the launch of the initiative, Probiótica published an open letter of thanks.

“We will give voice and protagonism, in addition to stimulating the development of these professionals who, like us, transform the dreams of the brand’s fans into real achievements”, reveals the CMO of Grupo Supley, Lucas Bueno.

The letter expresses deep recognition for the work of the coaches.

“We live intensely thinking about the next training session, the next competition, the next milestone. But today, we want you to focus on the past, on the process, on what you experienced. How you gave of yourself and how we all benefited from it,” says an excerpt from the text.

The action includes a series of educational content and stories from these ambassadors for the public, while the group of professionals will have access to training through education programs, knowledge exchange and guidance, in addition to several benefits allowing them to promote, educate and inspire people seeking their best performances in an even more impactful way.

Probiotics supports Brazilian relay athletes at the Paris 2024 Olympic Games

In addition to working with coaches and Physical Education professionals, Probiótica invests in prominent names with financial support, exclusive products and strategic marketing actions.

The quartet formed by Paulo André, Gabriel Garcia, Renan Gallina and Rodrigo Nascimento, big names in Brazilian athletics today, combines youth, experience and great speed. The harmony between the medalists is essential for perfect baton exchanges, a crucial aspect for success. Therefore, with the aim of boosting Brazilian performance in the world’s largest multi-sport competition, Probiótica launched a campaign to support these athletes.

Paulo André (PA), Gabriel and Renan are part of the men’s 4x100m relay team qualified for the Paris 2024 Games. While Rodrigo Nascimento is a reference in the sport, being two-time champion of the Pan American Games in the 4x100m relay.

“We believe in the potential of our athletes and are committed to offering all the support they need to achieve their goals in Paris 2024. Our goal is not only to provide financial support, but also to provide high-quality products that can really make a difference in their performance,” says Lucas Bueno, CMO of Grupo Supley.

Strategic partners of Probiótica, athletes receive support to aid their performance through a monthly financial contribution, allowing them to fully focus on their training and competition. To maximize performance and recovery, athletes have continuous access to Probiótica products and supplements, formulated to meet their specific needs.

“I have always been curious about using products to enhance my performance, and Probiótica arrived and has made a huge difference in my performance and training: I feel stronger and more willing during all my activities, in addition to having more energy to perform”, says Paulo André.

Gabriel Garcia, in turn, highlights that the partnership transformed his training routine.

“The support we receive is crucial for us to pursue our goals, feeling better and more confident to shine in competitions,” said Garcia.

Gold medalist in the 200m and 4x100m relay at the Pan American Games in Santiago in 2023, Renan Gallina says that the brand’s support has made a difference, helping with the athletes’ daily dedication.

“This monitoring allows us more concentration, disposition and recovery to achieve the best possible performance in training and, consequently, the best performance in championships”, highlights the athlete.

Probiótica and the athletes are also developing content on social media to engage the public with information and tips on health, nutrition and preparation for the Games. They also receive a percentage of sales of Probiótica products through personalized discount codes, encouraging the promotion of the supplements among their followers and fans.