Renata Lamarco will join the multifunctional marketing team, whose area is responsible for, among other things, developing campaigns
Dengo has hired Renata Lamarco as its new head of marketing. With almost 20 years of experience in the sector, Renata has worked at some of the leading international agencies and has worked with clients such as Visa, Unibanco, Skol, and McDonald’s. Her most recent stint was at Outback Brasil, where she held the position of senior marketing director.
Lamarco joins Dengo with the challenge of strengthening the brand’s presence in the market, expanding its consumer base, and improving digital marketing and integrated communication strategies. She will join the multifunctional marketing team, which is responsible for developing creative campaigns, defining and planning brand management activities, and fostering consumer engagement and the consumer experience.
With a degree in Advertising from FAAP and a postgraduate degree from the University of Chicago, Renata has extensive experience in multinational and Brazilian companies in various segments. Her career includes expertise in brands, consumer goods, alcoholic beverages and food chains, with solid skills in marketing planning, communication and advertising strategy, and commercial execution.
