Campaign developed by Dentsu Creative stars chef Erick Jacquin and is promoted on social media
Nissin presented the launch of two new flavors in a limited edition with a campaign starring chef Erick Jacquin.
The new Nissin Ramen grilled bread with butter and Nissin Ramen omelet with ham and cheese flavors expand the line’s portfolio and offer consumers a new flavor experience and a new moment of consumption, whether for breakfast, brunch or a snack.
“We are always looking for innovation, quality and an unforgettable sensory experience, so we are excited to introduce these two new products with unique and delicious flavors. Our goal is to further expand the options and presence of the Nissin Lámen line in an attractive way for our consumers,” explains Danielle Ximenes, brand manager of Nissin Foods do Brasil.
The campaign, developed by Dentsu Creative and production companies Ça Va Art and Liquo Audio, includes two films with a special appearance by Erick Jacquin. In the first, the chef appears preparing grilled bread with noodles as a side dish, without giving away any spoilers about the new products.
In the second film, the character Lamenzão appears in Jacquin’s kitchen to present the flavors Nissin Lámen grilled bread with butter and Nissin Lámen omelet with ham and cheese.
“We discovered that Jacquin is a ramen fan and often posts his unique ramen recipes on social media. So when Nissin created these unique flavors, we immediately thought he was the perfect person to genuinely introduce this delicious new product to everyone,” says Kojiro Tanoue, Executive Creative Director at Dentsu Creative.
The campaign will be publicized on the brand’s main platforms, including YouTube, Instagram, TikTok and Facebook.
