The piece highlights the results of investments in programs run by the Secretariat of Labor, Assistance and Social Development (Setades)
The Secretariat of Labor, Assistance and Social Development (Setades) of the Government of Espírito Santo presented a campaign that aims to put people at the center of attention.
The piece, signed by Ampla, shows how the people of Rio Grande do Sul are recovering their lives after the heavy rains that hit the state this year, in addition to highlighting the results of investments in the department’s programs.
“With the motto ‘In a State that Cares for People, Results are Seen Everywhere’, the strategy is to emphasize that behind every life change there is a lot of work and confidence in a better future, emphasizing the importance of each individual benefiting from investments in social programs such as Vale Gás Capixaba, Compra Direta de Alimentos (CDA), Cartão Reconstrução and Bolsa Capixaba, in addition to the expansion and improvement of the physical social protection network”, explained Bruno Reis, head of Creation at Ampla-ES.
The campaign consists of radio spots, a TV film, website banners and content on social media.
