Piece signed by House Agency will be released through social media, radio, OOH (Out of Home) and CRM
Pernambucanas launched its Father’s Day campaign, which aims to invite people to celebrate the date in a fun way.
The piece, signed by House Agency, has the motto “gifts for those who are always inventing fashion” and illustrates the moments between parents and children with games characteristic of this relationship, such as a pot orchestra, a basketball game in the backyard, diving in the ball pit, the daughter putting makeup on her father, among other scenes portrayed.
“This year’s Father’s Day campaign has a special meaning for us. We brought this typical relationship between fathers and children and the memories that these special moments can generate. In addition, for this important date, we prepared our stores with a diverse portfolio of products, which are excellent gift options for these important and representative figures for families”, explained Flavia Molina, CMO of Pernambucanas.
The communication will be disseminated through social media, radio, OOH (Out of Home) and CRM. In addition, the retailer has developed a collection dedicated to the date.
