Signed by Galeria, the piece will be shown on open and closed TV, OOH and in the digital universe
McDonald’s presented its new menu items from the Brabos do Méqui line, the Brabo ClubHouse and the Brabo Melt Onion Rings, with the campaign “New Brabos. For the Days of Glory”.
The piece, signed by Galeria, aims to show how moments of glory can be better with new snacks.
“Every day is McDonald’s day, but there are days that call for a Brabo. Our consumers already choose McDonald’s for the good times in their daily lives, but we know that there are even more special days, when everything goes right – we achieve good results at work, catch an empty bus or, as difficult as it may seem, manage to fold a fitted sheet perfectly – and these deserve a Brabo. The new Brabos are designed to make these days of glory even more special,” said Sérgio Eleutério, McDonald’s marketing director.
The campaign will be broadcast on open and closed TV, OOH and in the digital universe, with strategy and content produced in partnership with influencers Luana Maluf, Felipe Motta, Original Baller, Shantal and Mateus Verdelho, Michele Passa and Mai Purper, among others. Check out the campaign film here, produced by Santa Transmedia and Punch Audio.
“In this launch, we brought to the film images captured with an irresistible visual appeal, accompanied by an imposing soundtrack that not only creates an atmosphere of action, but also highlights and celebrates the glories and achievements of our consumers”, added Rodrigo Marangoni, Executive Creative Director of the Gallery.
