The web series “Papo Reto” has released 22 episodes
PicPay, in partnership with B3, launched the web series “Papo Reto” with the aim of promoting financial education among young people and their parents by addressing essential topics in an accessible and simple way, using viral trends from social networks.
“Talking about personal finances from an early age is crucial for young people to develop a healthy relationship with money. At PicPay, we believe that education is the foundation for a stable and secure financial future. The video series seeks to fill this knowledge gap, using a light-hearted approach to make these topics more attractive and understandable for teenagers,” says Cintia Hachiya, CMO of PicPay.
Produced by Adriano Schmidt, the strategy involves the release of 22 episodes over the next three months and will cover topics such as income, financial organization, conscious consumption, planning and the importance of talking about money as a family.
(Credit: Photo by John Vid on Unsplash)
