On this Father’s Day, Riachueloone of the largest Brazilian fashion retailers, helps children choose iconic gifts for their iconic parents. Starring Micael Borges, Ricardo Vianna, Vini Senno and their respective children, the campaign created and developed In House, with photos taken by renowned photographer Bob Wolfenson, pays homage to the different types of fathers, bringing a narrative of love and affection behind each relationship.
With a vast portfolio, Riachuelo offers gift options for all fathers looking for style, versatility and comfort, with highlights including the Legacy Polo, the Soft Linen Linen Shirt and the Classic Premium Peruvian Cotton T-Shirt, which are part of the Icons Line, launched especially for the date with a curation of basic and timeless pieces produced with selected, high-quality raw materials.
“At Riachuelo, we understand that each father is unique in style and personality, and that is why we offer products with attributes that elevate quality and delivery with a wide variety of options. For this Father’s Day, we want to reaffirm our brand as a gift-giving destination, and that is why we brought the Icons Line, with basic and timeless pieces that cannot be left out of the wardrobe of versatile fathers who always want to be comfortable and stylish.” says Livia Rigatto, Head of Men’s Style at Riachuelo.
Gift suggestions for all tastes and styles are available in over 400 physical stores throughout Brazil, through the brand’s app or website. Check out the campaign video.
DATASHEET:
Photographer: Bob Wolfenson
Stylist: Antonio Frajado
VideoMaker: Thais Limbert
Makeup: Felipe Cavalcante
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