Tron, Guaracamp’s new energy drink, is making its way into the media with a campaign by JOR, the advertising agency of the Approach Group. With the concept ‘Are You Connected?’, the campaign, which includes a TV spot, merchandising, a bus door, digital pieces and an action with influencers, highlights how the energy drink gives people the extra energy they need in life, whether they’re studying, working or having fun. JOR was responsible for everything from creating the brand, designing the label, to creating all the pieces.
“Tron has ‘on’ in its name. We explored this in all of the pieces, and the result was extremely proprietary and unique,” says Paulo Castro, partner and CEO of JOR.
The film was produced by Nomad, with a soundtrack by Nova Onda, and photos by Rudy Huhold. Check out the campaign film.
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