‘Futverso – The Book’ is a tribute to football with the aim of exalting the different forms of the sport
To celebrate Football Day, Centauro, in a campaign created by Purpple, launched ‘Futverso – The Book’, which compiles 22 sports that emerged from football, such as table football, footvolley, futsal, button football, keepy-uppies, etc.
Some actions were taken to generate interest in the book, which initially had a limited print run, with the aim of making it an object of desire. On the radio, the sports program “Estádio 97” (Energia FM) broadcast live from Centauro on Avenida Paulista, covering the different types of futverso to promote the book, with special appearances by Milene Rodrigues, queen of keepy-ups, and Souza, former São Paulo player. On TV, merchandising actions were carried out on sports programs, such as “Os Donos da Bola”, broadcast by Band Sports, and “Jogo Aberto”, broadcast by Band, also with Souza.
‘Futverso – The Book’ is a tribute from Centauro to football with the aim of exalting the different forms of the sport, and also an action to strengthen the brand’s association with the sport.
