A RedDoor Agencya live marketing and Brand Experience agency, presents its new positioning and rebranding. The new brand reflects RedDoor’s expansion into new markets, such as Portugal, Mexico and Spain, and the business’s operations in several areas, such as live broadcasts, content, games, social networks and lifestyle. With the signature Business as Brand Experience, the agency reinforces in its communication its attitude without fear of challenges and its readiness to innovate and surprise from a business point of view, bringing unique brand experiences to its clients.
The inspiration for the new brand came from simple materials present in the business’s routine: production shirts, helmets, vests and caps that the team uses on a daily basis.
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Photo: Disclosure/ RedDoor
This connection with RedDoor’s reality brought authenticity and personality to the new visual identity, which also looked to lifestyle brands to deepen this new approach.
“RedDoor has always had attitude and the objective of the change was to modernize the visual identity, bringing a more youthful and desirable aspect through a responsive, versatile and easily adaptable brand. This new approach also sought to better adapt to the digital world, better expressing the essence of the agency. We created a dynamic identity system that adapts to different formats and platforms. The typography also gained a more modern and legible touch, in addition to bringing more dynamism to the compositions. The new logo and visual identity reinforce this diversification and position the agency for future challenges”, explains Vinicius Veçoso, creative director and design at RedDoor.
The repositioning and rebranding work was conducted and planned internally by Art Directors André Saga, Gabriel Otero and Letícia Nogueira, with planning and strategy support from Creative and Strategy Director Caetano de Pádua.
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